I wanted to give some examples of how to use a thesaurus to help think around a particular concept.
I was reading about how the rich are getting richer and how these elite want to separate themselves from the crowd by owning unique over-the-top items. Behind them are the newly rich who are also looking for premium services and items.
I went in search of domain names that might reflect their desire for unique or select items or services. While these domain names may not get great type-in value, they may have value for resale or development.
I started with the word “exclusive”. An online thesaurus searched for the term yielded a long list of words. I picked my favorite four: premium, chic, select and luxury.
I took two of my favorites, premium and chic and PremiumChic.com was available. I liked this one and picked it up.
I played with the word chic some more looking at EcoChic.com, ElegantChic.com, UniqueChic.com (has a nice ring to it), PoshChic.com (not a fan of the word posh though) and CliqueChic.com. All of these are already taken however.
Another trick is to try to combine parts of words. For instance, I tried ExcluChic.com (exclusive+chic) which was available but I found the name to be not as catchy as i would like and not as obvious to the passerby.
Some words can be combined in various orders. For example, I tried SelectChic.com and ChicSelect.com. Both are available but I wasn’t as happy with this combination.
Finally you can double up on words e.g. ChicChic.com but this didn’t work for any of these words.
Using a thesaurus can help in the exploration of a domain concept. It is not as simple as taking all the terms found there and blasting them through a domain registrar. You need to carefully choose the terms that best reflect the concept and be very choosy about the end result.
What you could do though is write a spreadsheet similar to the one I made available in the geo-domaining post, that would take terms of interest and combine them in various ways.
Again I have tried this early on and found better results if I handpick terms carefully.
Anyone else using a thesaurus to play with domain name concepts?
{ 2 comments… read them below or add one }
Good idea, i had done something similar with terms from my growing industry. Just went through the list of terms that might be popular or were used in slang, and acquired little gem Overqualify.com in the process.
Nice going. Slang and popular terms can become dated. How many people would include “groovy” in their domain name now? “Evergreen” terms are even better and Overqualify is one that I think will stick around.