Buzzwords as domain names

I have to give a presentation to the CEO of the multinational company I work for early next month. He is not a scientist and I am supposed to describe one of my projects to him. While preparing, I realized how many buzz words I use each day to help communicate complicated concepts to others in the same field.

The challenge reminded me though that buzzwords are being created every day. In fact buzzwords can make great domain names.

I started with BuzzWhack which is a lighthearted look at buzzwords. Ones that caught my attention were

electile dysfunction: The inability to become excited about any of the candidates for president.

pet parent: Feel-good term for pet owners that supposedly elevates the relationship between them and their animals to a higher level

affluenza: The affliction of being too focused on buying material things, working too much (and still not having enough money) and stressing out about all of it.

blook: A book that began as a blog until someone figured they could make money from it, if they published the same stuff on paper.

cobweb site: A Web site that hasn’t been updated in ages. The information is outdated, the links are broken, and it’s figuratively growing cobwebs. Meanwhile, the owner likely is still being charged a monthly fee to have the site hosted.

OK, you get the idea. PetParent and Affluenza both sound good as domains and sure enough someone has helped themselves to these domains.

This list from Marketing Today includes many annoying ones I hear from time to time

“At the end of the day”
“Solution”
“Thinking outside the box”
“Synergy”
“Paradigm”
“Metrics”
“Take it offline”
“Redeployed people”
“On the runway”
“Win-win”
“Value-added”
“Get on the same page”
“Customer centric”
“Generation X”
“Accountability management”
“Core competency”
“Alignment”
“Incremental”

One of my favorites was the Buzzword Generator. OK, pretty much useless for domain names but it gets to you, doesn’t it.

More appropriate as domain names include:

Mobisode: an TV episode for a mobile device

Tumblelog: A Web site or blog that is a collection of brief links to, quotes from, or comments about things a person has encountered while Web browsing.

Previvor: A person who does not have cancer, but has precancerous cells or a genetic mutation known to increase the risk of developing it: a pre-survivor.

Locavore: trend of eating fresh, locally grown ingredients

Freegan: A person who doesn’t buy their food. An extreme would be dumpster diving for food.

Buzzwords come and go but some are quite catchy as domain names. With some branding efforts, they can be quite valuable. Perhaps even now you are Googling the term “buzzwords”, a brand that became the buzzword for searching the internet.

Happy Easter to all.

Bookmark to: