Content Central Blog
Google launched a new blog back in Sept 08 to inform their “content partners” of the various channels through which your content could be distributed to your potential visitors. If you are planning to develop your domains, you should follow this blog to make sure you are current on the various channels Google has.
The recent speculation over Google making Adsense for domains available to everyone has been that Google is attempting to clean up the web. Whether true or not, Google does seem determined to try to deliver the right content to the right person.
Google says
“The vast amount of inaccessible information had an impact on our ability to fulfill our mission way back in 2006 (those were the days!), and today we face additional complexity: As you have put more of your organization’s information online, we’ve introduced more services for organizing and distributing that information. We’ve heard from a number of you that it’s not always clear how to help us find your content – or obvious how users discover your content at Google. Submit Your Content, and this blog, aim to change that.”
Classify your own information
If you are going to develop a domain, think about how to organize the information on your website even down to the address and phone number of your business if you have a brick and mortar business. Submitting your local business information to local content products allows you to reach the audience you need. Google benefits because now they have helped someone reach the information they were searching for thus increasing the perceived (and real) value of their product.
An ideal world
In my view in an ideal world, there would be tags to identify sections of information that webmasters could add which could help classify information and thus make it easy to distribute this information to the right audience. Of course, black hat attempts to game the system makes such a world near impossible.
Domains as a tag
Domain names, at least generic ones, could be thought of as an informational tag. Cars.com should identify that website as being about cars and so on. Those generic domain names set up expectations for what can be found there. The ability to harness that visitor expectation and convert it to a sale is at the core of generic domains value.
I have talked some of the products mentioned such as Google Books but the blog also talks about other products you might be interested in. Try out the Google Content Central Blog and see if it helps you think about developing your domains.
{ 2 comments… read them below or add one }
What Google is unable to crack right now is the contextual meaning in which a keyword resides. Cars.com, could mean ‘buy cars’, ‘talk about cars’, ‘imbibe knowledge about the car industry’ et al. They are improving their ability to do so based on their vsst information databanks and categorized usages like ‘blogs’ and ‘calendar’ and ‘alerts’ to pick up some correlations with certain sets of keywords with user purposes, but that is still pretty demanding on the best of algos.
The Semantic web (Web 3.0) was conceptualize many years ago to address this contextual disconnect with keywords.
But it will happen in the years to come, meantime there are tons of old fashion ways to match context with keywords, just that when you attempt to do this across a zillion keywords, even the most powerful processors will sweat blood.
Terence, Agree that keywords help right now. They are often abused unfortunately so anything a webmaster can do to give appropriate white hat context to their content is helpful and that includes the product in which it appears which is where this Google blog will be important.
Understanding context is only the beginning of the Semantic web effort. Standarizing (especially ontology), integrating and delivering a value added product will be necessary also and some people doubt that can occur in the framework we have now.