“According to IBM more than 50 per cent of consumers would substitute their PC based internet connection for their mobile.” “According to Nielsen Mobile, the 13-17 age group in the US sends around 1800 SMS per month, that is 60 SMS per day.” In a very upbeat prediction for 2009 UTalkMarketing.com is anticipating a big upswing in mobile browsing and marketing.
I would point out that this is not an endorsement of .mobi but rather mobile directed websites or websites with both regular and mobile content presentations. I like the idea of location based ads. It makes a lot of sense and I think there could be a lot of clickthroughs especially when someone is traveling away from home.
I am probably not as upbeat for the mobile market over the short term because I think the hardware, speed of access and cost structure are still barriers to growth. In the long term, I think mobile will be a major mode of access to the Internet.
Without further comment, I will let you read the article. See if you agree or disagree with the points made
How to defy the downturn in 2009 with mobile
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Dans l’article que tu nous propose l’auteur parle de servies personnalisés qui prendrons de plus en plus d’importance. J’ai déjà recoupé cette information avec d’autres articles sur des sites français qui confirme cette chose, les services personnalisés se développeront dans un proche avenir, sur les mobile et sur le net.
La difficulté est de pouvoir anticipé les futures noms de ces nouveaux services. j’ai bien essayé deux ou trois trucs en français mais cela constitue des ndd qui sont trop long.
Voilà juste une réflexion que j’ai en ce moment et qui ne trouve pas de solution.
Identifying the generic names of future personalized services is difficult. Very often generic terms in english do not translate well so I understand that it must be very difficult in french. Sometimes longer names are used to translate words. For example, pomme de terre (potato) is literally apple of the ground.
I wish you good luck finding the right words in french.