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Empty review websites under scrutiny? You bet

by Barry on January 15, 2009

You have probably come across  review websites when looking for information on a product. I often find that apart from some well known websites, many are empty when you click on them and just filled with advertising. Now Matt Cutts is encouraging people to report examples of these websites as spam to Google for further study.

Be the first to review this product

If you are planning to develop a domain or have review websites, Matt Cutts post is one you should read carefully. I have to say I am one of those annoyed when link after link to supposed review websites ends up with a notice that no one has submitted a review yet and the page is littered with ads. The words “be the first to review” just annoy me further.

Empty review websites to become spam

Matt Cutts post is obviously a warning to those who own such websites that the writing is on the wall. By collecting submitted samples of such websites, teams can then identify common signatures and then use those to create an algorithm to flag such websites in the search engines.

Develop your domains with an eye on quality

My advice is that if you are going to develop a domain, take the time to develop something worthwhile. Yes, you can buy a domain, quickly develop a minimal website  and sell but I question whether that type of business has legs in the longer term. If you sell such a domain to an end user and later that website is penalized because of its “spammy” nature, I suspect word will soon be passed around.

In my view, if you are going to develop some good quality domains, then you want build a website that brings in better revenue than when it was parked and therefore needs to avoid being labelled as a spammy website.

Build a business and a reputation

Even if you are going to sell the developed domain later, building the website as a good nascent business that someone else can take over, run easily and build on is the smart move. That will attract the most buyers and command the best prices. Even better, it helps build your reputation as a seller and you may get repeat end user business.

Matt Cutts  Give Google feedback on “noresults” pages

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{ 1 comment… read it below or add one }

Build a business January 16, 2009 at 6:02 pm

The “spam” sites makes it tough on all the legit sites out there.

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