I was working on a client’s website recently when I ran across a problem that raised an interesting issue. In a nutshell, how do search engines deal with imperial measures on websites? A related question is how do people write their imperial measure queries in search engines? For example, if I was looking for a three quarter inch pipe, I could write it as 3/4 inch pipe, 3/4 ” pipe, three quarter inch pipe or ¾ inch pipe and so on. A quick check shows that these queries are not equivalent and do not yield the same search results. So how do you optimize a website using imperial measures? Why have the search engines not recognized that these terms are equivalent?
[click to continue…]
{ 0 comments }














